Coco’s World of Fun & Games
Integrated Brand Campaign
BRANDING, PACKAGING, & DIGITAL
Creative Direction
- Strategic Approach
- Ideation Workshop Lead
- Pack & Digital Integration
- Creative Mentoring
- Client & Supplier Liaison
- Design Implementation
ELEVATOR PITCH
Creative direction for an ‘always on’ brand promo, and strategic idea we named Coco’s Fun & Games. The idea combined pack and digital activations to lift sales and deliver added value to consumers.
Created different “playable” themes across multiple packs
Co-created digitally activated real-world activities that utilised image recognition of pack elements to engage consumers.
The combination of ‘make and do activities’ delivered tangible value to mums and increased sales frequency across the year.
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