Kellogg’s Nutri-Grain
Re-Designed One of Kellogg’s Most Valuable Australian Brands
BRANDING & PACKAGING
Design Direction
- Brand Identity
- Concept Direction
- Typography
- Packaging Designs
- Brand Guidelines
- Resource Management
ELEVATOR PITCH
For teenage consumers of Kellogg’s Nutri-Grain it is an athletic icon. Our brief was to craft an exciting new identity & pack designs that would engage with the sporty and adventurous. The pack itself became a big idea to help the brand connect with teens.
Nutri-Grain Sales figures and social media engagement demonstrated Loop Brands big ideas helped Kellogg’s attract and reconnect with a sought-after teen audience who are equally passionate about adventure as well as creativity.
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