Kellogg’s Sultana Bran
A Re-brand Launch with Improved Visuals and Typography to cue Natural Goodness
BRANDING & PACKAGING
Design Direction
• Strategic Approach
• Brand Identity
• Typography
• Packaging Design
• Concept & Development
• Resource Management
• Client Presentation
ELEVATOR PITCH
Developed a strategic approach for Kellogg’s Sultana Bran to freshen up the brand and natural ingredient mix. This included designing new typography and the addition of lifestyle cues to communicate natural goodness and improved ingredients.
Improving the visual equities enables the brand to stand-out on shelf and differentiated on-pack communications between products enables shoppers to better navigate the range.
RELATED PROJECTS
Kellogg’s Nutri-Grain
Continental Foods
Arnotts Masterbrand
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