Nutri-Grain Iron Man Series
Big Idea and Concept to Re-launch an Iconic Australian Summer Sporting Series
SPORTS BRANDING
Design Direction
• Strategy
• Identity
• Typography
• Guidelines
• Design Application
• Limited Edition Packs
• Resource Management
• Client & Supplier Liaison
ELEVATOR PITCH
Out of a simple idea based on ‘man vs wave’, developed an identity to re-launch the Kellogg’s Nutri-Grain Iron Man and Iron Woman Series in 2014, helping it become a true sports entertainment brand.
The result is a sporting marque that elevates the value of the sport, generating media interest and renewed fan enthusiasm around the event series and athletes.
RELATED PROJECTS
Kellogg’s Nutri-Grain
NG Iron Man Trophy
CGU NCL Trophy
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