S.C.U. Branding for Better Banking
Sydney Credit Union – Re-brand and Brand Identity System
Designer | Brand Identity & Application | Print & Digital | 3D Visualisation | Guidelines
PROJECT SUMMARY
Delivered an audience-relevant brand Identity system for Sydney Credit Union, a financial business who wanted to appeal to a younger consumer on behalf of Blue Marlin Brand Design. Established differentiation to attract younger consumers by:
- Creating a brand narrative that communicated a new brand positioning, centring around an approachable and memorable character that symbolized financial prudence.
- Conceived a brand identity system, guidelines and a brand book designed to inform everything from the brand essence to the way the SCU brand should be experienced by the public, employees and business partners.
RESULT
Adam Milbank “We’ve got a modern and fresh new look that we believe will appeal more to the younger generations. Although it’s hard to compete with the big banks on advertising budget we have a strong brand and a great proposition that’s a little more fun and little more friendly.”
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